TikTok is attempting to do it’s part to take ‘Climate Action’ saying that “with the significant uptick of climate change content across the cultural zeitgeist, people, particularly the next generation, are increasingly interested and motivated to learn more about climate issues and how they can help”, according to an official statement.
Per the announcement: “TikTok has emerged as a destination for conversations focused on the most urgent environment and sustainability issues, with an active and engaged community of creators committed to raising awareness, inspiring action, and restoring the planet. We’re thrilled to see the creativity and impact being achieved by the TikTok community: creators and organizations are taking their communities along with them to make a difference by sharing tips on energy-saving, advocating for sustainable consumption and sustainable lifestyle choices, and eliminating and reducing waste in daily lives.
At TikTok, we are committed to transforming climate anxiety into empowerment, helping our community and the next generation be informed and engaged. By providing access to credible climate information, elevating voices of climate advocates, experts and organizations dedicated to raising climate awareness and literacy along with collaborating with communities and partners who share the same vision around the world, we want to inspire hopeful dialogue and real action for a more sustainable future.”
Tune in as TikTok goes LIVE at 5pm EET/7am PDT/10am EDT on November 10th from COP27 in Sharm El-Sheikh.
