LinkedIn has officially launched it’s new Brand Safety Hub that is intended to manage audience network placements as a part of their ongoing efforts to improving brand safety within ad placement.
According to an official statement by LinkedIn: “With the Brand Safety hub, you can download and review the list of publishers that make up our Audience Network. You can also create custom allow lists and block lists, which enable you to prioritize the publishers that meet your brand safety guidelines.”
“If you currently leverage DoubleVerify to avoid unsuitable content and align with contextually relevant inventory, you can now import and apply DV Authentic Brand Suitability and DV Custom Contextual solutions with ease across LinkedIn Audience Network-enabled campaigns, to reach desired professional audiences across third-party apps and sites that are aligned with your brand’s needs.”
