Snapchat has officially announced a variety of news features aimed at helping fans engage with the 2022 World Cup, including new team based AR filters, new AR Try-On features, and new face-paint inspired team color Lenses.
Snapchat’s also launching a new experience called ‘Live Garment Transfer Lenses’ which will enable you to virtually try on each participating team’s uniform.
Additionally, the app is launching a Global Match Data Lens which will be dynamically updates with love match data visualizations during the World Cup tournament, along with new themed clothing options for your Bitmoji characters. A sound Sports Marketing and Sports SEO strategy.
“The experience includes selfie and world modes for Snapchatters to virtually explore, share, and celebrate notable stats and scores with their friends.”
