TikTok just launched a big boost for advertisers thanks to the brand new Audience Insights in TikTok Ads Manager, which will provide the capability to specify specific demographic details about your audience in the app, including interests, usage behaviors, gender splits and more.
According to an official announcement, the available filters are:
- Age demographics – You can choose, 18-24, 25-34, 35-44, 45-55, 55+
- Gender splits
- Interest Categories – Including ‘Pets’, ‘Food and Beveridge’, ‘Games’ and other interests
- Video Interactions – Filter users by the videos that they watch on TikTok in different categories, including ‘Lifestyle’, ’Talents (including magic and dance), ‘Supernatural and Horror’ and more
- Creator Interactions – Which enables you to filter by TikTok users that have followed creators in different topic categories
- Hashtag Interactions – Select a hashtag to narrow down your audience to those who have engaged with that tag
- Device – You can also filter by device type, while TikTok also has additional filters for device price, based on estimates
