Meta has officially announced some brand new Reels ad options that are aimed to help more businesses tap into the popularity of the short form format as well as the short form content creators market.
Additionally, the company is testing new third-party verification elements.
As for the announcement, Meta’s expanding its Reels advertising options allowing more brands to access the option around a year following Meta’s unveiling of Reels. Now, the company is gradually expanding the program for more creators as well as more ad formats which they hope will compel more brand marketers to tap into the Reels market.
Reels has been a big focus for both Facebook and for Instagram, and one of the platforms most popular features. Meta says that more than half of their time on Facebook and Instagram watching video, while people are also re-sharing Reels more than 2 billion times every day, numbers that have doubled over the past 6 months.
Meta’s also bringing app promotion ads to Reels, on both Instagram and on Facebook, and the company is also testing music optimization in Facebook Reels, in order to provide more creative and engaging tools.
“We know that Reels ads with both music and voice-over show a +15-point statistically significant higher average positive response score than those without sound and that’s why we want to make it easier to source, select, and add music during the campaign creation process.”
