X/Twitter is pushing to become a more appealing platform for news, and Elon Musk is positioning the social media platform to be a legit alternative news source, and the company is looking to reel in more journalists with a brand new feature.
Having already expanded the length of posts, the X platform will soon allow users to publish articles directly on X as part of a new long-form content feature which may also receive it’s own in-app feed as well. It is shaping up to be a dedicated blog posting system and will come with a custom link preview card within the X feed that will re-direct users to a traditional news content feed format.
An example of this was recently shared by app research Radu Onescu and provides a glimpse into what ‘X Articles’ may look like when fully rolled out. The feature will also bring back some of what people loved about Twitter, as the new feature includes a preview image, headline, and summary section.
Given Musk’s public persona, which is often times divisive, it will be interesting to see how this plays out especially within a rather toxic political space on the platform that Musk makes a lot of waves within.