ByteDance short form content platform TikTok has officially announced that they are expanding their AI-powered Creative Assistance tool to Adobe Express that allows Express users to now have the ability to add the assistant as an add-on within the app, according to a post on their company blog.
“TikTok and Adobe Express are announcing a first-of-its-kind collaboration with TikTok Creative Assistant to help make creating, ideating and optimizing TikTok-first video content easier, quicker, and more effective” the company said in the announcement. “TikTok Creative Assistant is now available as an add-on within Adobe Express — Adobe’s go-to tool for digital content creation and collaboration — making creative workflows for TikTok more intuitive than ever before.”
TikTok’s Creative Assistant, which is also available in TikTok’s own Creative Center, will be available in Adobe Express as well, and it is outlined in the video below:
@adobeexpress🎉 TikTok Creative Assistant add-on is here!✨ Your new TikTok creation bestie 🫶 Gain TikTok-first guidance, tackle creative blocks, generate scripts and images, discover insights from Top TikTok ads, and more all within Adobe Express.
Adobe Express users will have direct access to these tools in the app which can create new content opportunities, and expand creativity among content creators as they plan and strategize the new content they are creating.
“Creating TikTok ads that embrace the platform’s unique style is crucial for success. When brands make ads that are TikTok-first—from jumping on trends to including features like text overlays, voiceovers, and green screen—74% of viewers say they catch their attention.¹ They also see a significant lift across brand outcomes,² and drive 3.3x more action such as clicks, likes, and shares compared to other platforms.³
Over the past few years, TikTok and Adobe have helped brands seize this creative opportunity by building easy-to-use creative solutions. With the new Creative Assistant add-on, Adobe Express now supports your brand’s entire TikTok creation journey from ideation to launch.”
