ByteDance’s popular short form content platform TikTok is looking to make their platform more viable in the digital marketing realm and has published a brand new guide, 34 pages in length, which they say will provide “a roadmap to creative success, highlighting the solutions to help you build impact-driving video content with ease.”
According to the new guide, there are three “stops” along a creator’s journey using the platform, defined as ‘Ideation’, ‘Production’, and ‘Optimization’ with outlined tips for each provided in helpful infographics.
Within each section you can find key tips and insights and connections to the relevant TikTok tools that can help and assist you along the way.
Additionally, the guide is full of some helpful tips, including how short form content creators can maximize the first 3-6 seconds of their content and includes additional tips on the TikTok tools they can utilize in the process.
The guide also includes overviews of some of the newer elements on TikTok, including their latest automation and AI fueled creator tools.
