Following the end of his exclusivity with Spotify, popular podcaster, UFC commentator and media personality Joe Rogan has made his official return to the YouTube platform and the return resulted in massive numbers.
Rogan made a deal with Spotify back in 2020 that would give them “multi-year” exclusivity to Rogan’s popular podcast ‘The Joe Rogan Experience’. Later that year the podcast was placed behind a paywall.
Rogan would leave Spotify earlier this year, and would land a multi-year deal with YouTube in a deal that will allow him to publish his podcasts anywhere he wants, a big departure from how things worked at Spotify.
Equipped with platform video elements and a new studio, Rogan’s return was an epic success, with special guest Katt Williams, eclipsing the 13 million view mark not long after he uploaded it.
YouTube is undoubtedly thrilled with the success and viewership and Rogan seems to be primed for even more success in his new deal with YouTube.