Meta has officially announced their upcoming IAB Newsfront event, an event that features a range of internal experts discussing Meta’s latest advertising updates, with a focus on discussing their efforts in improving AI tools and expanded Reels opportunities.
According to an official announcement: “In an action-packed hour, Meta will share the stage with iconic brands and industry leaders to present a vision of the future of digital content, and lead discussions on how to harness the power of Reels and creators to drive business results across objectives. Under the theme “Forward, Faster,” Meta, including executives including Alvin Bowles, VP of the Global Business Group at Meta, and Adam Mosseri, Head of Instagram, will bring together its valuable AI system, unprecedented reach, and robust creator ecosystem.”
Meta says that the format for the presentation will mirror a late night talk show format and will be accompanied by a live band. Whether or not that enhances the presentation or invokes more interest and engagement remains to be seen.
“Content will include a conversation led by Bianca Bradford, Meta Director and Head of Agency, featuring Jennifer “JJ” Healan, VP of US Marketing, Brand, Content, and Culture at McDonald’s and Kaylah Burton, Social Strategy Director at Wieden + Kennedy, about how McDonalds built a culture-first strategy that drove impressive results on Reels.”
Here is a breakdown of the event
IN PERSON IAB Stage (MAY 1) and Virtual Pass (April 29-30 & MAY 2)
In-person attendance allows access to networking events, meals, content previews, and sponsor activations on May 1st. Credentials can be acquired onsite during registration at the main venue, 225 Liberty Street. Directions and recommended hotels can be found here.
VIRTUAL ACCESS (APRIL 29 – MAY 2)
For those unable to attend in person, the presentations will stream virtually. Virtual access requires being logged into your IAB account prior to viewing.
Advertising agency executives, media buyers, and brand marketers are welcome to register for the IAB Newfronts for free. Click Register for your complimentary pass today!
IAB reserves the right to cancel any registration that does not meet the criteria.
