While the future of ByteDance’s short form content platform TikTok is uncertain in the United States, the company continues to make changes and are implementing additional generative AI transparency measures to help the platform’s users have a better understanding of how the tech is being utilized, both negative and positive.
TikTok’s working with the Coalition for Content Provenance and Authenticity (C2PA) to establish a new process for identifying AI in content that’s been uploaded from other sources and they will be tagged accordingly as part of their AI labels.
Videos uploaded to TikTok will now be scanned for AI markers, under the C2PA project, and will be highlighted as such in-stream when detected.
The company stated the following: “[The C2PA project] attaches metadata to content, which we can use to instantly recognize and label AI-generated. This capability started rolling out today on images and videos, and will be coming to audio-only content soon. Over the coming months, we’ll also start attaching [C2PA labels] to TikTok content, which will remain on content when downloaded. That means that anyone will be able to use C2PA’s Verify tool to help identify AIGC that was made on TikTok and even learn when, where and how the content was made or edited.”
To further their efforts to provide transparency related to clips, TikTok has already implemented compulsory labels for content created with its own, in-stream generative AI tools.
Additionally, TikTok is working alongside MediaWise to develop new generative AI media literacy campaigns.
