When it comes to discovery and content, a lot left to be desired especially from search engine monopoly Google, which shockingly hasn’t nailed it down despite owning the gigantic YouTube platform.
But, a new study shows that TikTok is actually showing it’s strength as a discovery engine. While TikTok may be saying goodbye to the United States sometime in early 2025, it’s worth noting the strides they have taken in improving discovery.
This new report, courtesy of Adobe, shows that Adobe surveyed 808 consumers, as well as 251 business owners and created the following infographic to show how the short form platform us being used for product discovery.
