Meta is officially shutting down it’s Spark AR Studio platform, which allowed creators and brands to build their own AR effects that could be then used across the landscape of Meta’s apps, according to an official announcement.
Initially launched back in 2017, it became a solid platform resource for creators looking to develop AR effects, and in in 2020 Meta reported that Spark had grown to become “the largest platform for mobile AR,” with more than 400,000 creators, from 190 countries.
“Following a thorough assessment, we have made the decision to shut down Meta Spark’s platform of third party tools and content, effective Tuesday, January 14, 2025″ the company said in an official statement. “This means that the Augmented Reality (AR) effects built by third parties – including brands and our wider community of AR Creators – will no longer be available beginning on this date.”
“Meta will continue to support Meta Spark and third-party effects until January 14, 2025. Any campaigns using AR effects that start and end before this date should not be impacted. Please note third-party effects will no longer be available after January 14, 2025, which will impact any campaigns using third-party AR effects beyond that date.”
“Meta is committed to our long-term investments in new computing platforms that will bring us beyond today’s 2D experiences on mobile. With the decision to shut down the Meta Spark platform, we’re also shifting resources to the next generation of experiences, across new form factors like glasses.”
