YouTube is on a roll and doesn’t appear to be slowing down, especially when it comes to taking on some of the other creation platforms in the space, as they officially unveiled livestreaming on YouTube Shorts and took a shot at TikTok in the process.
YouTube Shorts has been a massive success since initially launching back in September 2020, and has helped a number of channels scale and grow as a result, providing an alternative for short form content creators on the ByteDance owned TikTok platform.
Now, YouTube Shorts is stepping up their competitive game.
Check out the announcement video below, which also outlines the requirement to be able to live-stream on the platform and details some of the options users will be able to take advantage of when they are set to go live.