As long as Twitch has been atop the mountain as the premier video game streaming platform more and more creators have clamored for additional exposure, visibility, and opportunities to get their content seen and potentially become the next big platform superstar.
A large community referred to as “small streamers” eventually built momentum within content creator social media with numerous communities forming and attempting to boost one another to certain milestones.
Unfortunately, this invited plenty of instances of manufactured success, from view botting to other methods to game the system.
While many small streamers have found success, eventually, be it on Twitch or another platform, there remains a massive amount of small streamers still calling on the platform to do more for their content.
Twitch recently attempted to do so, and CEO Dan Clancy revealed during a live-stream interview that this wasn’t successful. In fact, this proved to be a detriment to Twitch.
“When we make recommendations to our users, we loved encouraging and supporting small streamers” Clancy said during the stream. “We loved small communities. We’ve actually done experiments where we tried to see – ‘Oh, what if we increase the number of small streamers, and we adjusted things to see if that would work.”
Despite the attempt, Twitch found it to be unsuccessful and costly for the platform viewership.
“The answer is, it didn’t work, interestingly” Clancy explained. “It actually led to less hours watched on the platform. It actually didn’t grow the smaller streamers.”
