X, the platform formerly known as Twitter, has officially rolled out a brand new, simplified process for launching ads on the social media platform and it uses X’s AI targeting tools as opposed to manual targeting processes.
“With this streamlined interface, all you have to do is select your conversion event (such as “purchase”), set your daily ad budget, and input your desired demographic targeting for gender, age and location” the company wrote in an official announcement. “That’s it. This new flow enables you to create and launch effective campaigns in just a few minutes.”
Furthermore: “Our AI-powered Optimized Targeting feature is activated by default for Sales campaigns. This allows X’s algorithms to reach people beyond your targeted audience when there’s potential to achieve better ROI. In beta testing, we observed an average increase of 10% in click-through rates and an average increase of 16% in conversion rates1. Consequently, 92% of advertisers are seeing improved results and have chosen to keep Optimized Targeting enabled.”
While the change is interesting, X still faces monumental issues in regards to securing advertising, converting them, and overcoming the divided between many potential advertisers and X owner Elon Musk, whose impact on the platform and skewed approach has not been widely celebrated.
Musk’s commentary regarding political events and his obvious hypocrisy regarding the platform’s touted “freedom of speech” has left many users and advertisers weary about utilizing the once beloved platform.
