YouTube has officially announced their new slate of programming to celebrate Black History Month which includes an emphasis on it’s community spotlight series, which will be utilized to spotlight some prominent brands and creators on their platform.
YouTube said the following in their official announcement:
“Our Black History Month community spotlight highlights incredible creators from all corners of YouTube. The Black History Month takeover of the official YouTube channel features “Creators to Know and Love” like Black Yogi Nico Marie, who shares mindful, long form yoga content, DIY by Niky Foster, a home décor enthusiast sharing transformative DIY’s, and room makeovers, and Vladd Wavy, an NBA 2K Gameplay creator.”
The effort will provide an additional spotlight for the creators and YouTube will also highlight the chosen creators at Sofi Stadium throughout February.
YouTube is hosting a showcase event with creator @BALLROOMTHROWBACKS, which will celebrate the ballroom community.
Additionally, the platform plans to showcase Black creators across its social media presence, and will also be hosting curated playlists on YouTube TV.
Find out more about the activations here.