YouTube has officially unveiled their ‘FIFTY DEEP Music Class’ which, as the company describes, is “a cultural campaign that celebrates Hip Hop’s evolution over the last fifty years and salutes how far we’ve come.”
YouTube posted a video hyping the news, saying “Discover the Hip-Hop Artists, Songwriters, and Producers who are pushing the culture forward”.
According to the official announcement posted on their blog: “YouTube has one of the most comprehensive catalog of music in the world, including some of the most influential music videos, interviews, and performances across rap and hip hop of all time.”
“Today, we continue to drive this legacy forward with the announcement of the FIFTY DEEP Music Class of 2024, a multigenerational grants program that champions and provides support for Black artists, songwriters, and producers in the Hip Hop space.”
“From the U.S. to Brazil, to the UK, Nigeria, South Africa and beyond, the FIFTY DEEP Music Class is a true global cohort that we believe are blazing a new trail for the future of music. We’re on board to support this new generation of Hip Hop from the early stages, and, in addition to grants for content creation, will unlock tools and promotional opportunities with YouTube and Google that will help them build careers. This ranges from hands-on channel support and optimization to strategic counsel on content creation and development. We’ll also create opportunities for songwriting sessions, A&R, early access to new products and features, to assist these musicians in reaching their creative heights and new fans around the world.”
Read the full announcement at their official blog. Check out the official video below:
